Here's another smart story from our friends at Kapitall. Check it out:
A lot of fun was had tracking The Harry Potter Index when it was still relevant. Alas, we move on, and now set our sights on what promises to be called The Hunger Games Index.
The highly acclaimed young-adult book series helped push up the share price of Scholastic Corp., the publisher, 13.8% on Thursday. The company reported the books fueled better-than-expected sales for the quarter. The company also raised its full-year earnings forecast.
Scholastic was similarly boosted by sales of Harry Potter books when they were first published, and saw higher sales that coincided with new movie releases. The Hunger Games is also planning its first of three movie releases on March 23rd. Will the pattern repeat?
Let the Hunger Games Begin
Movie releases open the product--and revenue streams--to a wider range of people. The series already has a large following of young girls, older women, and even men above the age of 25. And consider parents who go with their children to see the films, or boyfriends tagging along with their excited significant others. Maybe they also like the story line and buy the books. Or not, but they have still purchased a movie ticket.
And movie companies love sequels. The Hunger Games is a trilogy. Having seen one movie in a series basically warms the theater seats for the next one.
Then there’s the merchandise that grows out of the franchise. Costumes for Halloween, picture books, Scene It and other board games, video games, jewelry, shirts and watches with the story’s symbol (a bird with an arrow) and famous quotes (“May the Odds Be Ever in Your Favor”) printed on. Stickers, hats, you name it.
The main character is also a wiz at archery–this author wouldn’t be surprised if archery ranges across the country, and the retailers that sell archery supplies, saw an uptick in sales from teenage girls to women in their mid-thirties.
Watch the trailer:
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