Retailers that you would normally hit up at the mall are now starting to embrace the subscription model, trying to compete with the likes of Stitch Fix, Le Tote and Rent the Runway.
If you’re loyal to certain brands — and need to refresh or restock your wardrobe frequently — this could mean getting a deal on clothes you might be buying anyway, and less time spent scouring websites for sales.
The danger, of course, is that it could up the temptation to spend more than you normally would, simply because of the convenience of a recurring, straight-to-your door delivery. To avoid that, make sure any subscription you choose fits into your normal clothing budget. Here are some of the big brands that have recently launched their own services.
Ann Taylor The women’s workwear brand recently launched its Infinite Style service, which lets you rent an unlimited number of garments for $95 a month. You create a custom online closet, and once you’ve chosen at least eight, they’ll send you a box that you can keep for as long as you like. If you decide you want to keep an item, you can purchase it at a discount.
Gap and Old Navy For parents who end up spending a lot of time and money on children’s clothing to accommodate growing kiddos, Gap and Old Navy’s subscription boxes may provide a solution. Each babyGap OutfitBox, which is sent every three months, costs $70 and holds six mix-and-match pieces with a total value of $100 or more — or you can just pay for what you want to keep and return the rest. Old Navy’s Superbox also charges $70 for $100 worth of clothing every three months (or you pay for what you keep) for kids ages 5 to 12 — and they offer $10 off your next box if you choose not to return any items.
Under Armour If your consistent tough workouts mean you burn through your athletic wear, you might want to take a look at the ArmourBox. You get four to six items every 30, 60 or 90 days, and have a week to try them on and decide what you want to keep (no styling fees involved). If you decide to keep everything, you’ll get a 20% discount.
Fruit of the Loom Yes, there are lots of fancy lingerie subscription boxes to choose from, but let’s be real — most days of the week, you’re reaching for your cotton undies. Fruit to Your Door is an auto-delivery service from Fruit of the Loom that delivers underwear you choose at your desired frequency, and you receive a 30% discount on your purchase.
Plus … Cosmetics Boxes to Check Out OK, technically these aren’t clothing brands, but cosmetics and skincare addicts may love these. PLAY! by Sephora sends you five beauty samples every month for $10 a month, along with a pass that you can apply toward the full-size purchase of anything you liked in the box.
And though technically not a subscription, every month Target unveils a $7(ish) Beauty Box that you can buy online that contains samples of your favorite brands sold at Target, including both drugstore and higher-end items.