Chip and Joanna Gaines Unveil New Target Line — And We Want It All

Chip and Joanna Gaines Unveil New Target Line — And We Want It All

Chip and Joanna Gaines' latest news will make you feel as shiny as a dilapidated farmhouse-turned-stunning-country-oasis.

The stars of HGTV's "Fixer Upper" announced their new home and lifestyle brand for Target, and we're more excited than Chip on Demo Day.

The Hearth & Hand with Magnolia collection (vibe: "modern farmhouse") hits stores November 5 and includes tabletop, home decor and giftables. Prices range from 99 cents to $129.99 — and most items are under $30.

hearth and hand with magnolia logo

“At the core of the Magnolia brand is the desire to make homes beautiful, but with a focus on family and practicality. We want to create spaces that families want to gather in,” Joanna Gaines said in a statement.

Now all of us who've been debating a move to Waco just so Joanna could design our home (What? Just me?) can head to Target instead. Hooray!

And if you thought things couldn't possibly get any better, the collection won't be a limited-time collab, so you won't have to line up outside your store. The partnership is set to last for multiple years, with new styles coming each season.

hand and hearth magnolia collection for target

Superfans already know that the Gaines' higher-priced furniture collection, Magnolia Home, is sold at various retailers. Their quarterly magazine, The Magnolia Journal, highlights Joanna's accessible-chic style. The line with Target will be their first retail partnership.

Bottom line: I know what I'm getting all of my family members (and myself) for the holidays.

RELATED: Here’s What It Cost to Furnish My Son’s Dorm — In Dollars and Sanity

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