Want to launch a successful crowdfunding campaign? Don't be afraid to get a little emotional.
It turns out, using more emotional and inclusive language is one of the reasons why women have greater success than men when it comes to crowdfunding.
According to a report from PricewaterhouseCoopers and The Crowdfunding Center that analyzed over 450,000 seed crowdfunding campaigns around the world from 2015 and 2016, campaigns led by women were 32% more successful than those led by men — even though more men use the platform than women.
What's more, 22% of women-led campaigns reached their target, compared to 17% of those led by men, and they earned $4 more on average per pledge.
Whether you're considering creating your own crowdfunding campaign to launch your great business idea or to help fund your maternity leave, here are some tips to make your ask more compelling:
- Include multiple photos and video. People like to see where their donations are really going. Several high-resolution pictures (no blurry images!) and a short video can show people the person behind the screen.
- Fill in the details. Explain to potential donors exactly what you're raising funds for and why it's so important to you.
- Test it out first. Before pushing your campaign live, find a peer or someone in your target audience to read it and give you feedback.
- Use your social network. This seems like a no-brainer, but don't just stop at Facebook. Use all your social platforms (Twitter, Instagram, LinkedIn) to get the word out, and encourage friends, family and business contacts to do the same. The more people who see it, the more funds you stand to raise.