Among my circle of friends, Rent the Runway has become the answer to making it through wedding season without reaching a 27 Dresses-level closet (or budget, for that matter). I found it helpful recently when holiday-party season hit my schedule full-force — investing in a good cold-weather cocktail dress just doesn't seem as worth it to me. And now, the outfit-rental company wants to be the solution to your everyday last-minute fashion emergencies with same-day delivery.
The service, which starts in New York City today, promises to have orders placed by noon delivered by 5 p.m. from Monday to Saturday. So far, upwards of 4,400 items including dresses, tops, bottoms and accessories were available for the regular shipping charge of $9.95. PRO users paying $29.95 for an annual membership can get speedy delivery for free. As usual, users can order a free back-up size and select from a 4-day or 8-day rental window.
While the service is available only in Manhattan for now, the company hopes to expand to other markets soon — likely bets include Chicago, Washington, D.C., San Francisco and Los Angeles, where the company has brick-and-mortar locations that already offer same-day pickup for online orders.
This news could make the service more worthwhile for the RTR user with a last-minute job interview, spontaneous corporate happy hour, or exclusive invite to a celeb-filled gala right after work. (A girl can dream!)