Every day is a good day for ice cream, but today is especially fortuitous: It's Free Cone Day at Häagen-Dazs.
Ice cream fans (or people who just need an evening remedy for a bad Tuesday) can grab a free kiddie scoop from participating shops between 4 p.m. and 8 p.m. today.
The company is also using the yearly event to raise awareness about the declining population of honeybees, whose honey appears in more than one-third of the brand's flavors, including Vanilla Swiss Almond, Strawberry and Rocky Road.
In return for some gratis creamy (or sorbet-y) goodness, the frozen treat purveyor is encouraging consumers to plant wildflowers native to their region and help keep bee habitats buzzing.
A frosty freebie and a message we can get behind? Yes, please. So go forth, and get your sweet tooth on.