These Businesses Are Giving 20% Off in Honor of Equal Pay Day

These Businesses Are Giving 20% Off in Honor of Equal Pay Day

We're all familiar with the deflating stats behind the gender pay gap, but it's difficult to see just how they play out day to day.

That's why on Tuesday, in honor of Equal Pay Day, Sheryl Sandberg's is launching a nationwide campaign to spotlight the disparity in a very real way.

Local businesses in 25 cities across the country will offer promotions — including 20% off to women. The message behind #20PercentCounts is simple: If a woman makes 20% less than a man, she should pay 20% less for goods and services.


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Equal Pay Day recognizes how far into the year women must work to earn what men earned in the previous year. This year, the average woman must work until April 4, 2017, to earn the same salary the average man made in 2016. The numbers are worse for women of color: Black women would have to work until July 31, and Hispanic women would have to work until Nov. 2 to earn equal pay. (You didn't read that incorrectly — the numbers are downright depressing.)

The #20PercentCounts campaign was started by Lean In's Washington, D.C., chapter four years ago, and this will be its first year launching nationwide. The brands below are leaning into the movement, with proceeds benefiting the American Association of University Women (AAUW), Boys & Girls Clubs of America, Dress for Success and Feeding America.

LUNA: The energy-bar maker is offering 20% off all LUNA Bars sold online until April 11. The company will also match the discount amount with a donation of up to $100,000 to fund salary negotiation workshops hosted by the AAUW.

Lyft: The ride-share service will donate 20% of proceeds, up to $100,000, on April 4 rides to organizations that serve women and families.

Procter & Gamble: The consumer goods brand will offer a rebate on P&G products (via pre-paid card) purchased through April 30.

Salesforce, the CRM company, also provided donations for in-store signage, online advertising and local events to support the rollout of the campaign at the local level. You can find more participating businesses in your own neighborhood, from Seattle to Des Moines to Miami, at

According to the foundation, the average woman loses out on $530,000 over the course of her career due to the pay gap — that's $880,000 and $1,000,000-plus of lost earnings for black and Hispanic women, respectively.

"Equal pay is essential to the goal of gender equality," said Sandberg, COO of Facebook and founder of LeanIn.Org, in a statement. "This issue speaks to how we value women's labor, knowledge, time, training, and so much more. In short, it's about women's worth. There's nothing more fundamental than that."

RELATED: 5 Things You Didn't Know You Should Negotiate in a Job Offer


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