The New Starbucks Drink About to Blow Up Your Social Media Feeds

Jennifer Liu

starbucks unicorn frappuccinoAs a ’90s child through and through, I love the resurgence of all things iridescent, vibrant and colorful. Lisa Frank folders? I was stocked every fall. Shimmery lip balms? Had ‘em in bubblegum and grape. So I was pumped when beauty bloggers and style icons started embracing unicorns.

But now that the rainbow vibe is coming out as a frosty beverage — the new Starbucks Unicorn Frappuccino — I’m not sure how to feel about it.

If you’ve yet to see the limited release blowing up your social media feeds, here’s the gist, according to the company’s website: “a sweet dusting of pink powder, blended into a crème Frappuccino with mango syrup and layered with a pleasantly sour blue drizzle. It is finished with vanilla whipped cream and a sprinkle of sweet pink and sour blue powder topping.”

The elements, when swirled together, are sweet, fruity, tangy and tart.

While the drink is sure to cause a stir among Starbucks and unicorn aficionados alike, the hype got me thinking: At the rate of all these newly released and limited-time menu options, just how much would someone have to spend to keep up with the latest Starbucks concoctions?

Within the past month, the Seattle-based chain made eight new-menu announcements, from the no-longer-secret Medicine Ball to gluten-free breakfast sandwiches and, of course, the photogenic Pink Drink.

At an average of $4 a pop, even the most devoted among us could drop up to $384 in a year on the Starbucks fads (and that doesn’t even begin to account for when holiday cups are out by September … ).

So however you feel about these announcements, trying out every new Starbucks creation cost a bigger chunk of change than you’d think. While we won’t judge you on how you budget your money, we might judge you for all those #unicornfrappuccino snaps.

But if you’re into it, move fast — the drinks are available while supplies last through Sunday, April 23.

As for me, I’ll wait until the best time of year (Frappy Hour!) to indulge in a sweet afternoon pick-me-up.

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