Google Celebrates Self-Made Businesswoman Esther Afua Ocloo

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Calling all entrepreneurs seeking inspiration: Check out Google’s doodle.

April 18 would have been the 98th birthday of self-made businesswoman and pioneer of microgiving Esther Afua Ocloo.

esther afua ocloo google doodle

Google’s doodle celebrating Ocloo.

Ocloo started her own marmalade and orange juice business with just six Ghanaian shillings, according to Google, before devoting her life’s work to helping other low-income women start their own businesses and gain financial independence.

Ocloo learned firsthand how difficult it was for a woman of little economic resources to receive a bank loan when she was trying to launch her own business. So in 1979 she helped found Women’s World Banking to provide the resources that women in similar financial situations were in such desperate need of. She also taught them valuable skills for starting and running a business. These days, that practice is known as microgiving, and it is still making a huge impact.

Ocloo’s original company is still churning out products today. She died of pneumonia in 2002.

To honor her work, Google’s homepage shows her empowering her fellow women. That’s a doodle we can seriously get behind.

RELATED: Your Guide to Microgiving: 4 Ways to Be Philanthropic When You Can’t Give a Lot