Now that March Madness has come and gone, there's a new reason to get excited: Football season will be here before you know it, and thanks to a new partnership between Amazon and the NFL, Amazon Prime users will be able to stream "Thursday Night Football" games to their living rooms this fall.
The deal means Prime members will be able to livestream network coverage of 10 Thursday night games, which will be broadcast on CBS and NBC (each airing five games), as well as on the NFL network. (Cue sports fans everywhere calling their cable companies to cut the cord.)
If this approach sounds familiar, that's because the NFL sold the rights to stream games on Twitter last year. But this season, Amazon wants in. The e-commerce site paid $50 million (that's five times what Twitter paid) for the rights to deliver games to over 60 million Prime members worldwide.
In addition to a newly minted fashion styling service and its recent launch of Amazon Cash (where you can visit participating brick-and-mortar stores and hand them cash that gets added to your Amazon account balance), consider this another benefit of Prime's $99 yearly membership.
Although football season has yet to kick off, this new offering adds heat to the competition among streaming services like Netflix and Hulu, as well as other sites like Google, Facebook and Twitter, to become the MVP of premier video content.
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