Face-to-Face Communication Is Way More Effective Than You Thought

Face-to-Face Communication Is Way More Effective Than You Thought

We all know it feels slightly weird to send an email to someone who sits five seats away from you.

Turns out, it’s also an easy way to get your request rejected.

It’s a lot more likely for someone to say no to an email than if you had made the ask in person, found a study published in the Journal of Experimental Social Psychology. In fact, face-to-face requests are 34 times more successful than emails.

Seems like common sense, but 34 times?! Now that is major.

What’s more: People actually underestimate how effective their woman-to-woman conversations will be, while overestimating the power of email, thinking that either method will have about the same outcome. That’s not the case.

Nonverbal cues — things you don’t even realize you’re doing while talking to someone — make all the difference. Plus, who among us hasn’t deleted an email for this year’s Girl Scout cookie order only to buy six boxes when you run into the Girl Scout herself outside the supermarket? (I may be speaking from personal experience here, although I only bought one box.)

So the next time you’re tempted to Slack your friend whose desk is three cubes down, try taking a field trip for an in-person chat instead. Besides, the steps can help offset those Girl Scout cookies.

RELATED: 5 Things You Didn’t Know You Should Negotiate in a Job Offer


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