Despite snow storms that hit many parts of the country last week, warmer weather is, in fact, in the forecast. For proof, look no further than Target's new ads for its budget-friendly 2017 swim collection — you can practically hear the beach calling.
As a refreshing bonus, all the promos feature Photoshop-free models of varying body types and backgrounds rocking their Insta-worthy pool gear. The retailer tapped content creator and dancer Megan Batoon, pro skateboarder Lizzie Armanto, model and body activist Denise Bidot, and TV host and model Kamie Crawford for the shoot.
Stretch marks? Cellulite? Scars? Turns out bodies of all shapes and sizes have 'em, and we love that Target is being honest about that in their new swim campaign.
The collection is available now in stores and online. Trendy halters, color-blocked bottoms, cut-out monokinis and more will run you a budget-friendly $14 to $50 and are available in sizes XS to 26W — proving that every body is a beach body.