This Is What You’ll Spend on Valentine’s Day

This Is What You’ll Spend on Valentine’s Day

Who says love doesn't cost a thing?

A new survey by the National Retail Federation (NRF) estimates that a person celebrating Valentine’s Day this February 14 will fork over an average of $136.57 on gifts for their loved one.

Though that amount may not be cheap, it's actually a slight decrease from the record-high Valentine’s Day spendathon last year, which set the typical lovebird back an average of $146.84, reported the NRF.

So which tokens of affection are sweethearts devoting their dollars to? About 50% of consumers are heading for the candy aisle, 47% plan to pick up a card and 37% are going the evening-out route. Flowers, jewelry, clothes and gift cards round out the list.

Naturally, the majority of those on the receiving end of these gifts are spouses and significant others, with 90% of respondents saying their cash was going toward their romantic partner. But a little over half also said they intend to give presents to family members, like kids or parents, while 20% planned to get something for their friends.

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And lest we forget about pets, almost one in five respondents said they were picking out a present for their furbaby. But don’t expect much love from your team at work: Only 10% planned to give something to their coworkers.

There may also be a mismatch between what recipients want and what they'll likely get this year. While 40% of respondents said they wanted a “gift of experience,” such as concert tickets or a long weekend getaway, only 24% planned to give such a gift.

The one overarching takeaway that you may be gleaning out of these NRF stats is that Valentine's Day puts pressure on couples to shell out the big bucks. But if you're both trying to get a handle on your money, eschewing the pricey gifts this year might actually be what makes your partner swoon. According to the 2016 Money Habits & Confessions Survey by LearnVest, 33% of people wanted their significant other to cut down on dinners out, and 16% wanted their partner to dial back on giving presents on holidays and special occasions.

Along those lines, the survey also found that 51% of people wanted their partner to prioritize paying down debt in 2017, 44% hoped their partner would establish an emergency fund and 41% wanted him or her to stick to a monthly budget.

So consider skipping the imported chocolate, romantic B&B getaway or pricey bling. The most valuable gift you could give your beloved just might be a discussion about getting your finances in order—and making a commitment to do that as a team in 2017.

RELATED: 'My Fiancé Refused to Talk Finances—So I Called It Quits'

We know money isn’t the most comfortable thing to talk—or even think—about. So we’re here to help! Save your goal and we’ll help you stick with it at learnvest.com/havethetalk!

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