While the rock-bottom deals of Black Friday appeal to many bargain hunters, for others, the jam-packed Best Buy parking lot is the last place they want to be at 4:00 a.m. the day after Thanksgiving.
If you are a crowd dodger, new research from shopping analytics firm ShopperTrak could help make your holiday season a little more pleasant.
The firm took past retail foot traffic data to predict shopper volume on particular days. This allowed them to determine when shoppers are likely to find the thinnest crowds at the local mall.
The magic day for the most chilled-out holiday shopping? Wednesday, December 4.
A few other days that week—December 2, 3 and 6—also made the top 10. The ShopperTrak research also notes that since these days directly follow Black Friday, the unofficial beginning of holiday-shopping season, stores will likely remain well stocked on merchandise.
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Shopping on weekdays will be particularly helpful this year. There are only four weekends between Thanksgiving and Christmas in 2013, compared with five last year, which means the malls will be all the more crowded during that crunch time.
Of course, there’s always the best crowd-free alternative: You could do all your shopping online.