It's 9 p.m.—do you know where your wallet is?
If you're like many women, it may be right there next to you on the couch as you idly peruse spring dresses and pastel pumps.
Or at least that's what Gilt.com has found: The members-only retail site recently added 9 p.m. flash sales on Wednesdays and Sundays to cater to our apparently growing penchant for mid-evening impulse buys.
As my friend put it over dinner the other night: "It's the new post-happy hour. My weak point is 9 or 10 p.m. I get home, kick my shoes off and online shop. It's not like I need anything, it's just a way to detox from work."
In other words, after a tiring day, she feels like she deserves it. My friend has fallen prey to what consumer behavior experts call a "spending trigger"—an emotional state that makes us more vulnerable to parting with our money.
And as Gilt knows, she's definitely not the only one.
The good news? If you know your triggers, there are ways to avoid financial regrets. Read up on five other states in which we all tend to overspend—and what you can do about it.
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