Companies With the Best Reps

Companies With the Best Reps

Do you consider some companies “better” than others? What criteria would you use to decide?

Market research firm Harris Interactive performs an annual survey known as the Reputation Quotient. This year, the firm rated 60 American companies based on the following traits: product quality, trust, social responsibility and employee treatment, according to The Huffington Post.

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The top 10 companies with the best reps are:

1. Amazon

Amazon is rated not only the most reputable American company, but the most reputable company in the world, according to Harris Interactive. Its highest scores include emotional appeal and product and service quality.

2. Apple

Apple slipped from the top slot this year, landing in second place. Despite a dip in financial performance last year, Apple still finds favor with consumers. Over 40% of customers consider the company’s service “excellent.”

3. Disney

Disney ranks among the very highest scorers in social responsibility, work environment and vision.

4. Google

This tech giant is known as an employee’s paradise, with a high score in employee treatment. Also, only 3% of consumers rate Google’s service as “poor.”

5. Johnson & Johnson

Despite several product recalls over the past few years and subsequent damage to its reputation, Johnson & Johnson has almost completely restored its good name in the eyes of consumers this year.

6. Coca-Cola

This company’s brand is considered the most valuable in the world, and its share price has increased 25% in the past five years.

7. Whole Foods

This company was given the top seat for social responsibility among the world’s most visible brands by Harris Interactive.

8. Sony

The company has suffered financially due to the dawn of the smartphone, an area in which it has not yet been able to compete. However, the company is still ranked very high in terms of customer service; over 85% of customers called Sony’s service “good” or “excellent.”

9. Procter & Gamble

This company broke into the top 10 this year, up from number 15 last year. The company ranks high in customer and employee satisfaction.

10. Costco

Costco has the fifth-highest emotional appeal of any company in the Harris Interactive survey. No other specialty retailer achieved a higher reputation score than Costco in the most recent survey.

Curious which companies found themselves among the 10 worst? Check it out here.

Image source: Flickr/Aurelijus Valeiša

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