The Newest Way to Shop? Twitter

The Newest Way to Shop? Twitter

We know what you were thinking: There simply aren't enough ways to spend money.

Just kidding! But here's another one for you. Fast Company reports that American Express and Twitter have launched a partnership to help consumers shop straight through their existing Twitter feeds.


Get started with a free financial assessment.

It works like this: Amex cardholders sync their accounts with Twitter, then tweet a designated hashtag when they want to make a purchase. Amex responds, and when the customer confirms, the deal is considered done—all via Twitter. At first, these purchases will be limited to a curated group of products (think Kindles and Xbox 360s).

This isn't the first stage of a Twitter/Amex partnership. Last year, the two companies teamed up to offer discounts via hashtag, and purchases via hashtag are the next step in the campaign. It's a win-win, where customers promote brands as they purchase products, and Amex facilitates the transaction.

We could think of less cool ways to spend the money left over in our budget.


Financial planning made simple.

Get your free financial assessment.

Related Tags

Get the latest in your inbox.

Subscription failed!

You're Now Subscribed!