Malls Make Shopping More Fun for Kids

Malls Make Shopping More Fun for Kids

Know what isn't fun? Shopping for grown-up things with non-grown-ups in tow.

The Wall Street Journal reports that more and more malls are searching for an advantage over online shopping, where you click  a few buttons while your kids are eating lunch and a few days later the needed items arrive on your doorstep.


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The advantage is "place markers," or that quality that means you'll bypass other options to shop there.

And in this case, a place marker is a play area. The leading play-area supplier to malls (yes, that's a thing) installed 65 new play areas in shopping centers last year and massively upgraded 18 more.

The areas can be as big as 2,000 square feet and are usually located behind 4-foot walls away from exits (to minimize risk of escape or abduction). They're usually surrounded by vendors, especially food-related, and sometimes sponsored by companies such as Stonyfield Farms.

What do you think? If your children had somewhere to take a break from all of that taxing shopping, would you be more likely to shop there?


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