Colbert Super PAC Reaches $1 Million

Colbert Super PAC Reaches $1 Million

Remember the Stephen Colbert Super PAC, “Americans for a Better Tomorrow, Tomorrow"?

Well, we have an update: Colbert's fund has reached $1 million.

But now that his fund has amassed a considerable amount of money ... what will he do with it?

Colbert for High Production Value

As a quick refresher, comedian Stephen Colbert created his very own, very legal Super PAC,  in order to comment on these campaign finance vehicles, which are allowed to pour unlimited amounts of money toward swaying presidential campaigns. Originally, it was called “Americans for a Better Tomorrow, Tomorrow,” then assumed the name "The Definitely Not Coordinating With Stephen Colbert Super PAC" when he temporarily surrendered ownership to Jon Stewart in order to embark on a (mock) presidential campaign. Now, it's back to its original name.

He was playing by the book, as candidates technically cannot be directly affiliated with their PACs or Super PACs (and Colbert is "definitely not"). In reality, however, just as in Colbert's mock Super PAC, they often have close ties, with former campaign staffers heading up the Super PACs.

(For more on the difference between a PAC and Super PAC, read this.)

During that time, the Super PAC financed ads for Colbert's run for president of the "United States of South Carolina." When he wasn't permitted onto the ballot for the state's primary on Saturday, it then ran ads for former candidate Herman Cain, who, despite suspending his campaign in December, ended up with twice the votes of Rick Perry, who had withdrawn only days before the vote. It also financed a negative campaign ad targeting negative campaign ads backed by other candidates' Super PACs.

Seven Digits Deep

Super PACs for all candidates are required to disclose their total contributions to the government on Tuesday, and Colbert was able to report $1,023,121.24, with the accompanying statement ,"Yeah! How you like me now, F.E.C.? I'm rolling seven digits deep! I got 99 problems but a non-connected independent-expenditure only committee ain't one!"

(The entire filing is available here.)

After spending on the campaign ads, the Super PAC has $673,954 available, but hasn't yet disclosed what it will do with the money. Perhaps more irreverent television ads? A landmark or bridge to be named after Colbert? A television-and-free-snacks campaign to finally defeat his longtime Comedy Central rival, Jon Stewart?

What are the chances he would donate it to a legitimate political campaign?

What do you think? Share your ideas with us in the comments.

Image Credit: Cliff Owen/AP, via Christian Science Monitor

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