Another Chance to Save on Holiday Shopping: Free Shipping Day

Another Chance to Save on Holiday Shopping: Free Shipping Day

So, you don’t want to go to the mall during this madhouse of a season. But you also don’t want to pay shipping.

The solution: Free Shipping Day is today, December 16.

This large and growing new shopping holiday is a good opportunity to save $5, $10, $15 or more on your purchases, and guarantee that you’ll receive them by Christmas. Because let’s face it, shipping costs can often make the deals you get online not worth it.

The concept of Free Shipping Day was started by a young entrepreneur named Luke Knowles in 2008. Put together in a mere 15 days, it had 250 merchants the first year. Three years later, it’s on track to have more than 2,000 eager online sellers. It's not just a corporate thing either—stores range from the huge, like Barnes & Noble and DSW, to the small, like Etsy jewelry makers and art galleries.

Why do retailers participate? Many see it as a way to lure in customers that otherwise wouldn’t consider them, sort of like an advertisement. And it’s working. Last year consumers spent $942 million on Free Shipping Day, which was 61% more than the same day last year, and even more than Black Friday.

So how do you participate? Go to the Free Shipping Day site, where you can find the entire list of participating retailers. Just remember to dive in with your shopping list in front of you—it’s easy to get carried away!

You LearnVesters in Canada and Britain can also benefit—both countries have their own free shipping days as well at and

Here are just some of our favorite participating stores. See anything on your Christmas list?

Sephora Lucky Brand Kohl's Nordstrom
Philosophy The Sharper Image Banana Republic Barnes & Noble
DSW Kate Spade Apple Store
L'Occitane Rugby Overstock Dell
Godiva HP Patagonia Macy's

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