Would you buy paper from Dunder Mifflin?
Fans of NBC show “The Office” will be the first to point out that the chief impediment to purchasing Dunder Mifflin paper is that the company is fictional. (Then, they will likely point out that it has been taken over by Sabre, anyway.)
They can go ahead and cross the first objection off of their list, as real-life company Staples will now be selling a Dunder Mifflin branded line of paper through their online outlet, Quill.
The paper will be more expensive than the private-label copy paper already offered, and will nod to show's fans with logos such as "Our motto is, 'Quabity First" and "Get Your Scrant on."
This move by Staples is a stab at the “reverse product placement” that has been used for retail/media crossovers such as Harry Potter (Bertie Bott’s Every Flavor Beans) and Forrest Gump (Bubba Gump Shrimp Co.).
In the marketing spirit, we’ve been thinking about other popular television shows with real-life product potential:
- Seattle Grace ferryboat-themed surgical bandanas (Grey's Anatomy)
- “Soft Kitty, Warm Kitty”: Songs for all ages (The Big Bang Theory)
- McKinley High Slushies: in cherry and blue raspberry! (Glee)
- Virvane, the fragrance. (Vampire Diaries)
- WestonBerry Yogurt (Burn Notice)
Add to our list in the comments: What products should they sell from your favorite show?
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Here's an idea: Ditch your television (and your cable bill).
Image Credit: NBC