Are Early 'Cyber Monday' Sales Worth It?

Are Early 'Cyber Monday' Sales Worth It?

All sales are not created equal: Find out whether early 'Cyber Monday' sales are worth the hype in terms of savings with this MainStreet article.

Just because retailers are advertising Black Friday and Cyber Monday deals in September doesn’t mean consumers should buy into the pre-holiday hype.

“Recent sales, like Target's Cyber Monday sale from earlier this week, were no better than their standard weekly sales,” says Dan de Grandpre, CEO of dealnews.com. He adds that those Black-Friday-in-July types of sales held this summer by smaller retailers were also “generally awful compared to true Black Friday sales.”

However, as the holidays approach, consumers can be less skeptical of advertisements supporting the “Black Friday” or “Cyber Monday” moniker, as retailers will try to get the jump on one another by offering more legitimate pre-holiday sales.

De Grandpre also notes that Black Friday sales held in early to mid-November, “as well as Amazon's ‘Lightning Deals’ that happen all week that time of year,” traditionally have many outstanding markdowns that are comparable to or even better than anything you can find in stores on Black Friday or online on Cyber Monday.

This is not to say, though, that those camping out on Thanksgiving night are braving the long lines and cold weather for naught.

“There's no question that Black Friday and Cyber Monday are the two best days to buy an incredibly wide range of products, especially tech items, apparel, and items for the home,” de Grandpre says.

This year, Black Friday falls on November 25 and Cyber Monday will be November 28.

For more on when to find the best holiday deals, check out MainStreet’s analysis on the Black Friday myth.

Find out which retailers give out the most free samples: read this.

To read this post in its original form, head over to MainStreet.

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