Celebs Seek Designer Deals At Discount Retailers

Celebs Seek Designer Deals At Discount Retailers

If you could indulge in unlimited spending, would you buy the most expensive things because you could, or would you still look for a deal?

Celebrities such as Rachel Bilson, Katherine Heigl, and Taylor Swift still approach fashion with a thrifty attitude and look stylish without spending thousands of dollars. And even if they wear their cheaper duds with a $10,000 Birkin bag (as Kim Kardashian did with her $50 H&M faux fur vest) they are still being savvy shoppers.

Dianna Baros, editor and founder of TheBudgetBabe.com, a blog about fashion, beauty and style for the girl on a budget, says that “Celebrities mix high and low pieces because it's the hottest thing in fashion today. Nobody wears head-to-toe designer duds these days. It's all about taking a Gap tee and pairing it with designer jeans, or an H&M party dress paired with Christian Louboutin heels. It reflects the diverse global society we live and dress in, and I think a lot of celebrities of all ages get that, especially if they are into fashion.”

Here are a few favorite brands of celebrities:


It definitely helps that H&M has gotten some well-known designers like Matthew Williamson to produce for them, but celebrities have been tuning into this originally Swedish fashion line since it came to the U.S. in 2000. Frequent patrons include Nicky Hilton, Vanessa Hudgens, and Kim Kardashian.

The Gap

Though sometimes its commercials are better than its clothes, The Gap is a staple for most Americans and even a few celebs. Fashionista Rachel Bilson made headlines last spring when she repeatedly wore a boys jacket from Gap Kids ($33).

Top Shop

This British clothing store finally invaded the U.S.  and celebrities including Kate Bosworth, Taylor Momsen, and Lauren Conrad have been all over it. Kim Kardashian even wore one of their dresses to a red carpet event, and Kate Bosworth wore their knitted crochet ladder dress ($80) to the Coachella Music Festival. Ginnifer Goodwin constructed an entire discount outfit: a TopShop jumpsuit ($125) and H&M shoes ($60).


While most celebs are usually wearing the high-end designers that are providing lines for Target—like Zac Posen and the Gossip Girl-inspired Anna Sui line—this still brings attention to the store.

“So many top designers are teaming up with discount retailers like Target and Wal-Mart that stars would be missing out if they didn't take part! Everyone loves a bargain, too, that's universal, whether you're a millionaire or student on a tight budget. But it goes to show, style is about how you wear something, not the price you paid for it,” says Baros. Shunning the designers themselves, Dakota Fanning was seen wearing a Target tuxedo jacket ($49.99).


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