If you’re like us, reading a paper publication is a treat. On a regular day, a sprint through the blogosphere and online news is the norm… the Daily Beast trumps Newsweek for pure convenience. But now our online and paper news sources are teaming up—Newsweek and the Daily Beast are going into business together.
It’s A Win-Win
The partnership is largely regarded as a smart move. Newsweek, a publication that has become almost stale in the past few years due to an exodus of writers and advertisers, will gain a breath of fresh air in the form of Daily Beast Editor-In-Chief Tina Brown, who will now hold the position at both publications. The Daily Beast will gain the solid reputation of Newsweek, as well as an advantageous partnership with Newsweek owner and investor Sidney Harman.
The Newsweek Daily Beast Company
On Thursday night, Ms. Brown published an online (of course) column explaining her “media marriage” and the formation of the new Newsweek Daily Beast Company. She is also quoted in the official partnership announcement:
I see Newsweek and the Beast as a marriage between Newsweek's journalistic depth and the vibrant versatility The Daily Beast has realized on the Web,” said Ms. Brown. “The metabolism of The Daily Beast will help power the resurgence of Newsweek and Newsweek amplifies the range of talent and audience The Daily Beast can reach. The two entities together offer writers, photographers and marketers a powerful dual platform.
Encouraging News For Old-School News Outlets
Clearly, we’re not involved the merger and it will most likely have no effect on our day-to-day lives (unless The Newsweek Daily Beast company starts sponsoring subway rides). Yet we’re excited by what such a partnership might mean for the future of media. It’s a commonly accepted fact that the internet is the all-powerful ruler of media and will soon render useless its paper ancestors. We accept that, but we’re sad to see the papers—the original news outlets—go. If publications like Newsweek can convincingly reinvigorate their images through strategic partnerships and willingness to adapt to new media, maybe there’s hope yet. When it comes to the internet, there’s room for everyone.
Tell us in the comments: Do you consume any paper media?
Image Credit: Newsweek