Why Asking For A Discount Makes You Look Smart

Why Asking For A Discount Makes You Look Smart

A conversation with our friend the other day got us thinking: why don’t more women ask for discounts and deals?

Our friend was on the phone with a local boutique pizza place, ordering numerous pies for a party. The price given to her was so exorbitant for their ‘gourmet style’ pizza, that she found herself wondering aloud, “You know, maybe I should just call Domino's instead.” With that, she was put on hold for a nanosecond, and the voice on the other end told her they could give her a better price—like how about cutting the original price quoted to her in HALF? She was thrilled—she was getting her favorite pizza at a great price, and she hadn’t even really meant to ask for the discount! But remember—the pizza place was thrilled too—they didn’t want to lose out on a big order, and they were still making money on the price they gave her.

So her experience got us thinking—what kind of results could we get if we simply asked up front for discounts? And the more intriguing question really is: why do so many women feel uncomfortable asking for discounts and/or negotiating price in the first place?

If there was ever a time to get comfortable with the ‘big ask’, it’s now. It has become chic to be frugal.

OK, So Why Don’t Women Just Ask?

Fear of seeming cheap. We all need an attitude adjustment on this. It is not cheap to be responsible about where and how you spend your money. This may sound like an extreme example, but one of our friends bought a discount salon treatment through Groupon—and then felt funny about bringing in the Groupon certificate to get the discount! Hello – that is the whole point of Groupon, right?!

Tell us in the comments below: Have you ever felt too lame to ask for a discount? What happened? Best story buys you lunch on us.


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