Fashion’s Night Out 2010: Consumer Spending Boosts Economic Recovery

Fashion’s Night Out 2010: Consumer Spending Boosts Economic Recovery

Fashion’s Night Out took New York, and the world, by storm last fall for a night of signing, eating, and shopping that was both memorable and hectic. This year the event will be making its reprisal with some shopper-friendly technology to keep the evening stress-free and fun.

The Who
Fashion’s Night Out is the brainchild of Vogue’s Editor-in-Chief, Anna Wintour. The event, which took place for the first time last September, was implemented to get shoppers back into stores during these hard economic times that we're still facing. Consumer spending makes up about 70% of our economic activity, which is why we rely on it heavily for recovery. Wintour, along with her team at Vogue, the CFDA, NYC & Company, and retailers around the world, put together an evening geared at making shopping fun: retailers had celebrity guests perform, style, and serve up cocktails—pretty much anything went. This year, in true Anna Wintour style, the event promises to be bigger and better than last.


The What
This year’s Fashion’s Night Out is trying hard to outdo itself, with crazier events and a huge growth in retail participation with nearly 1,000 retailers, designers, and brands signed on.  This year’s events include an ice cream truck driven downtown by the Shipley & Halmos boys, an appearance by Naomi Campbell at D&G, and ping pong at Barney’s CO-OP. These events are fun and friendly on your pockets—many stores have free swag, food, and items that are available for the evening only.  An affordable way to cop yourself a piece of the action is to purchase a Fashion’s Night Out shirt or zip up at participating retailers.


To showcase pieces that will be available in stores at the time of Fashion’s Night Out, a fashion show of over 250 looks that are currently available in stores will take place at Fashion Week’s new home, Lincoln Center. This is the first time Fashion’s Night Out will hold the show which includes eight trends for fall that correspond to New York City neighborhoods: Long Island City inspires a clean chic trend, urban plaids and tweeds come from Williamsburg, the Lower East Side rocker will take to the runway, global travelers hail from the United Nations, Central Park offers a weekend country look, Uptown 50s era glam will make an appearance, Harlem offers up velvets, and a splash of feathers comes from the Botanical Gardens.

The Where
Fashion’s Night Out took place in 17 countries last year, including France, China, and India. This year, in addition to adding two more countries, the event will also be taking place all over cities in the United States outside of New York City. Events have been planned in over 50 cities, including Miami, Washington, D.C., and Los Angeles, giving fashionistas the world over a chance to enjoy the festivities.


The When

Fashion’s Night Out kicks off the fall fashion week season, with this year’s event taking place on Friday, September 10th. Participating stores are required to keep their doors open until 11pm for the evening. The fashion show at Lincoln Center will happen prior to Fashion’s Night Out, on Tuesday, September 7th.  Tickets are on sale at Lincoln Center and proceeds will benefit The New York City AIDS Fund.

The Why

Shop for good. That’s Fashion’s Night Out’s slogan and mission. The goal is to make shopping fun and accessible by including customers all of economic backgrounds and hosting events from Macy’s to Bergdorf’s.

The How

This year, Fashion’s Night Out website has gotten more user-friendly with the ability to create an itinerary for your evening and share it with your friends via social media sites like Twitter and Facebook. There will also be a Luster iPhone application, and you can follow the event on Twitter for all of the latest updates about the evening.

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