Here’s a stat that may make you think twice before buying one of the many daily discounted coupon deals on the Internet, such as half off a massage or city bus tour: 80% of new customers to a business using such “daily deals” wouldn’t have spent that money if they didn’t have a coupon.
Deals Entice New Customers
Granted, that’s not an industry statistic, but it comes from Bill Yucatonis, the CEO of CoupMe.com, a website in New England that offers one deal per day. And it’s not just his opinion—the website came to this conclusion after conducting a survey of customers and compiling anecdotal information from merchants. In other words, 80% of its customers are buying something they normally wouldn’t have bought on their own without the coupon as an incentive.
Online Coupons Are Hardly For Necessities
And since most of the daily deal purchases on the 150 or so daily deal websites in the United States are for elective items such as city tours, hair removal, spa treatments and yoga, most people are spending money on a service that they wouldn’t have bought anyway. “This is a new reason for them to try something,” Yucatonis said. He added that CoupMe targets upscale women who can afford such spending habits, with its average customer buying a deal every three to four weeks.
Luxuries Can Come At A Discount
Many of the sites, such as Buy With Me and Groupon, don’t sell necessities needed for daily survival. They instead provide more opportunities for entertainment, such as dining at a new restaurant. Jim Moran, co-founder of Yipit.com, an aggregator of coupon deal websites, said that making such experiences affordable at least once gives people a chance to try something new—and possibly stick with it. Moran estimated that 20% of his buyers are repeat customers. “Some are using this as a way to live a much nicer life,” Moran said.
Most Action For Coupon Sites Comes From Entertainment
A Yipit poll of businesses that use daily deals found the top revenue producing daily deal categories to be, in order: city tours, hair removal, spa, yoga, golf, facial, and massage. “These are definitely once-in-a-lifetime experiences that are available through deals,” Moran said, adding that excess inventory makes such steep discounts available.
A Few Favorite Sites From Jim Moran, Co-Founder Of Yipit.com
- Blackboard Eats (blackboardeats.com). The Better Business Bureau provides users with redemption codes good for a month. Save 30% off of a restaurant bill or get free appetizers and drinks.
- Scoob (scoob.com). This iPhone-focused daily deal site emphasizes restaurants and personal services, as well as providing insights on local culture and activities.
- Village Vines (villagevines.com). The focus here is on high-end restaurants, allowing the discount to appear discreetly on your bill without having to present a paper coupon.
- Gilt City (giltcity.com). A variety of high-end deals, including local nightclubs, high-end restaurants, and private schools. Pricing can run into the thousands.
- Bloomspot (bloomspot.com). This site focuses on luxury restaurants, spas, and hotels.
Home And Essential Services:
- Angie’s List (angieslist.com). Home services deals provided by the successful review site for home contractor. Available in nearly 20 cities, with offers ranging from A/C inspection, to framing to maid services.
- Service Magic (servicemagic.com). The site Includes a range of home inspection and repair services, serviced by the leading home contractor marketplace.