The iPhone 4 Recall–What Will Apple Do?

The iPhone 4 Recall–What Will Apple Do?

As the iPhone 4 came out, we tried to decide whether or not the phone was worth it. After hemming and hawing, we came to the conclusion that while the iPhone was certainly a luxury, if we could budget for the expenses, we’d be happy to own one. We were super excited for the new version to help make reaching our money goals easier with all of the personal finance apps out there.

This was before we knew about the antenna flaw.

As you might’ve heard or experienced first-hand, the iPhone 4 has a serious reception problem. On the lower left-hand side of the device there is a small gap that, when covered (by holding the phone in a normal position), causes the signal to significantly drop. Check out Consumer Report’s handy video demonstrating this effect.

While we might hold off on running to get the new iPhone now, we wonder what Apple is going to do. Tomorrow morning Apple will be hosting a last-minute press conference, so we are waiting to hear.

In the meantime, has come up with a few ideas to get the ball rolling on how Apple can repair the damage. They estimate that a complete hardware recall would cost the company $1.6 billion! Instead, they think customers could be satisfied with a proper case to cover the antenna (preventing signal problems) that also protects the phone from other damages. Perhaps customers with warranties will be able to exchange their phones for the fixed model? Consumer Reports fixes the signal problem with an unattractive piece of duct tape to cover the hole.

What do you think? How should Apple fix this problem?


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