The Costs of Online Dating: 6 Factors to Keep in Mind


jpegIf you’ve grown tired of meeting people at bars and are ready to be proactive about meeting someone, you might be considering online dating. But surfing for love is more than time-consuming; with membership fees at hundreds of dollars per year, it can get expensive!

Here are six financial tricks for making the most of online dating sites:

Scrutinize the Rates as Much as You’ll Scrutinize Your Dates

Many paid sites offer different subscription plans that vary based on the length of time you’re willing to commit. Though a rate may be advertised as, say, $20.99 for six months, it is often billed in one lump sum. Read the fine print to be careful that you’re not signing yourself up for a plan that automatically renews itself. If you are, make sure to watch your renewal dates if you decide to cancel.

Free Your Love

Most online dating companies let you to browse the site—or parts of it—for a specified period for free. Yahoo! Personals, for example, offers seven free days on any plan; Lavalife says it’s free to join, search, reply, and “flirt.” has a widely-advertised six month guarantee. According to the plan, if you don’t find someone special in that time, you’ll get another six months free. Doing so would bring the yearly cost of the $20.99 plan down from $251.88 to $125.94.

Size Up the Incidentals

Young, successful professionals may be tempted to tackle online dating with as much attention to detail as they’ve tackled their careers. Some splurge on professional photos and new confidence-building outfits for all the first dates, but we recommend you start with some quick math. If you earn $40,000 per year (before taxes), you’re bringing home about $20 an hour. While it’s hard to quantify how much your time is really worth outside the office, we can approximate that an hour a day on will cost you the time equivalent of $140 per week, or $560 a month. That’s hard-earned money you could devote to other expenses, like, say a gym membership, where you could tone up and maybe even run into the person of your dreams.

Ask Yourself: Are the Extras Really Worth It?

Some sites like eHarmony offer so-called premium services for additional fees. This includes a “Profile Advisor” with a professional writer who will “work with you to help you express yourself in a fun and genuine way,” to the tune of $99.95; and Secure Call, which allows you to talk to your matches while maintaining your privacy for $5.95 a month (although eHarmony notes that your mobile or home phone service provider may charge usage or per-minute fees on top of that). Unless you’re really struggling with your profile and/or can only connect with people after hearing their voices, it may be best to skip these additional services.

Remember That You Get What You Pay For

If you’re really looking for a serious relationship, however, consider that those people who are paying for a service are perhaps more likely to be willing to establish a long-term monogamous relationship.

Don’t Forget the Freebies

A quick Google search of “free online dating sites” pulled up millions of matches. Though some of our friends have had sketchier experiences on unpaid sites, we’d still recommend looking at free resources like OkCupid, which calls itself “the best dating site on Earth.”

We always thought that love had nothing to do with money, but, when it comes to online dating, that’s not always the case. We’ve stacked up some of the major dating sites in terms of both price and perks:

chart* Payment plans for six-month packages, where available.
eHarmony coupon code

If you don’t like the sound of free dating sites, you probably already have connections on social networks. Try to leverage the groups you already have. Who knows, a friend of a friend could be the person of your dreams…if so, you can use the money you saved on online dating subscriptions to impress your mate by springing for the check on the first date.

Just don’t forget to invite us to the wedding!

  • Barry Ohman

    What I was going to say about some online dating sites is that the free online dating sites in my opinion are the major ones to be concerned about on the internet and that is due to the problem with online dating scammers. A member to these free online dating sites may usually create a Personal Profile about themselves which are total lies and that is because they may submit what ever false information to these free online dating sites as there are no membership fees and these members are usually online dating scammers who could be from African countries like Ghana and Nigeria.

    One thing about online dating scammers is that they have no feeling or values as to what they are doing as their main purpose is to scam money online from other members of these free online dating sites. I definitely advise anyone who is asked for money from a member of any free online dating site to automatically cease contact with them and report them to the free online dating site in question.

    • The LearnVest Staff

      Hi Barry,

      Thanks for the feedback! That’s good advice, so that our users can be on guard for true online romance–versus total scams.

  • dating chat

    damn i never noticed that online dating is that expensive. because of this reason i am using online free online dating services, its the same but you must pay nothing.

  • dating chat

    damn i never noticed that online dating is that expensive. because of this reason i am using online free online dating services, its the same but you must pay nothing.

  • naynay

    I met my current boyfriend on Match and we are very, very happy together!

  • online free dating

    if we use free online dating then it costs nothing and we find a partner as well.and also we can find true friends online but most of are fake.

  • Larisa B.

    Sadly with the free online dating services, you get what you pay for .. i.e. nothing much :(