I'm a new agent in a real estate office. Our e-marketing coordinator is a 22-year-old college graduate who has excellent skills with all sorts of electronic media. Her job is to show agents how to utilize all avenues of communication so that they can improve their businesses. Unfortunately, this young woman is manipulated by top agents during meetings. The meetings become all about how the experienced realtor can use media (such as lead routing services) to his personal advantage, as opposed to classes geared on how the applications can be learned and used for each realtor. Also, the young lady does not understand that many of the agents who do not use the resources she has been hired to teach have a greater learning curve than she does; one quick demo (which looks like fingers hovering wildly over a touch screen) is NOT enough to enable our agents to be able to use technology. How can I help keep these educational "webinars" focused on the technology and NOT on the individual needs of self-serving agents? I don't want to seem critical of the e-marketing lady, and I don't want to accuse the agents I work with (and compete for listings) of being self-serving. I've considered asking our office manager to sit in on these meetings. Any other ideas?
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