But once the dust settles and the final kinks are worked out, what will health care in America really look like?
To glean some insight, we reached out to Brad Grossman, founder and C.E.O. of Grossman & Partners and the creator of “Zeitguide.” This cutting-edge guide showcases the year’s trends and provides predictions for the future, for topics from health care to science to movies to art.
Here, Grossman points to trends surrounding the Affordable Care Act to shed light on the future of health care—and how it will affect your wallet.
LearnVest: In the “Zeitguide,” you use the term “me-centered health care.” How is health care now being personalized?
Brad Grossman: As people have to shop for their own insurance, they will have to choose that [which is] most relevant to them.
Senator Bill Frist used a term the “grand medical inflection.” Described in his own words, it’s “consumer empowerment through portable devices—coupled with the parallel development of supercomputing.” For example, we are already seeing personalization, with individuals tracking their sleep and calorie expenditure with wearable devices like Fitbit, Up by Jawbone and Nike FuelBand.
There are also companies like HealthLoop that develop cloud-based technologies to help doctors automatically track patients between visits. Senator Frist may also be alluding to personal genetic data—emerging companies like 23andMe, which offers low-cost genetic analysis—which could help providers and patients make health decisions.
The guide discusses how the landscape is changing particularly for mental health care. What shifts will we see?
We have seen behavioral health become part of broader health care, especially since Patrick J. Kennedy’s Mental Health Parity Act, which required health insurers to provide equal coverage for mental and physical illnesses. But the White House also just recently pledged $100 million to increase access to care for people living with mental health and substance abuse disorders. Half of the amount will be made available through the ACA.
How will the ACA affect spending decisions?
Our “Zeitguide” friend Marshall Votta of Leverage Health Solutions taught us about a concept called “value over volume.” Traditionally, providers have been incentivized to maximize the volume of patients they see—not the value or the quality of care they give to their patients.
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