After years of skyrocketing tuition prices, public and private colleges may finally be lowering the gates: An annual survey by Moody’s showed that, for the 2012-2013 school year, public universities are predicting the lowest rate of tuition growth in the past decade. Tuition rates at private universities are also trending lower.
Does this mean the college tuition “bubble” is about to burst and costs will plummet? Probably not, say the experts, but it does mean universities are responding to a public that weighs the value of a college education against the burden of student loan debt.
Why Has Tuition Risen So Much Thus Far?
"Tuitions have gone up at two to three times the rate of inflation every year for the last twenty years,” says Rob Franek, vice president/publisher at The Princeton Review. He tells us that higher education is actually an increasingly competitive market, and that many colleges are compelled to do what they can to attract top talent. As a result, one of the reasons for soaring tuitions is the cost of new facilities and services that will lure students.
Plus, more recently, the struggling economy has been to blame, via shrinking endowments and state funding cuts.
Scholarships are also a hidden contributor that knocks down the "official" tuition price: While the private universities in the Moody's survey project a 4% increase in sticker price this year, on average, they only foresee a 2.6% median growth in net tuition per student because they're giving away more scholarships to draw students.
How Public Sentiment Has Been Changing
Despite the upward creep of tuition prices, this year's tuition growth is predicted to be sharply down. You can see this trend clearly in the following chart, courtesy of Moody's:
Why the sudden shift? Emily Schwarz, lead author of the Moody’s report, attributes the slowing tuition growth in part to “a public and political sentiment” in which people are scrutinizing tuition prices more than they used to.
During the initial stages of the financial crisis, more people flocked to colleges and graduate programs in hopes of obtaining a new or better job. Yet, over the last several years, falling income and “uncertain job prospects for many recent graduates are combining to soften student market demand" for a college education, according to the Moody's report.
“Long gone is the idea that you will attend a university for four years and then get a job right after,” says Franek. “Students are more pragmatic now, not just because tuition costs are going up, but also because of ballooning loans.”
Those figures are enough to give many potential students pause, especially in light of free online courses from prominent universities including Harvard, MIT, Stanford and the University of California, in subjects like artificial intelligence, cryptography and game theory. While these courses, which have served tens of thousands of people worldwide, are mainly a branding strategy for big-name schools right now, they do offer a new alternative for those willing to forgo the on-campus experience—and a degree.