Freelancers are the “kings and queens of the new workforce,” an article in Forbes claims. In a “task-based” economy with high unemployment and a large and growing number of startups, freelance experts are becoming a desired commodity. Freelance marketplace Elance.com reported more than $200 million in earnings last year.
According Elance’s report, freelancers with creative and technical expertise are the most desired by companies.
The CMO of Elance, Rich Pearson, told Forbes that in a startup environment, with a small, busy staff, “bringing on a project-based employee is a great way to knock tasks off one at a time.”
This boom benefits freelancers, as well—demand has been growing for their specialized work. Earnings grew 151% in content writing, 78% in blog writing, 205% in web design and 190% in digital marketing over the past year.