Nearly half of women don’t feel good about themselves unless they’re wearing makeup, according to MSNBC.
Two-thirds of women find that going to work with no makeup is more stressful than either a job or a first date, according to The Huffington Post.
It’s no wonder. Remember when Secretary of State Hillary Clinton appeared without makeup in Bangladesh and the media erupted into shocked frenzy, expounding on the meaning of it all and calling her tired, drawn and similarly kind observations in the process?
Secretary Clinton (we’ll say that again—Secretary Clinton) told CNN after the fallout, “I feel so relieved to be at the stage I’m at in my life right now, because if I want to wear my glasses, I’m wearing my glasses,” said Clinton. “If I want to pull my hair back, I’m pulling my hair back. You know at some point it’s just not something that deserves a lot of time and attention. And if others want to worry about it, I let them do the worrying for a change. It doesn’t drive me crazy anymore. It’s just not something I think is important anymore.”
Her characteristically measured response, likely toned after years of being criticized for her wardrobe choices while she acted as First Lady and then served the United States government at the highest level, begets another question: Why must a professional woman hit a certain life stage to appear as she wants?
It’s Not About Beauty
At this point there’s no need to explain the double standard of appearance. We’ve explored before whether good-looking people make more money (depends on which research you’re citing), but the issue of Secretary Clinton and her makeup isn’t about beauty—it’s about polish.
A recent piece in The New York Times wrote how one woman’s joint bank account with her husband buys her makeup, clothes and shoes because her husband recognizes how much more it costs her to look acceptable to society than it does him. “You shouldn’t be punished financially for being female,” he said. It’s no surprise then, that women reportedly look in the mirror eight times each day.
It Pervades Corporate Culture
We then heard about a dress code revised by a company in Australia, where women were told to wear “conservative” makeup at all times, sheer stockings and matching shoes and handbags. Objections of the fashion police aside (Sheer stockings? Matching shoes and bag? It’s 2012!), there were no equivalent measures instituted for men.
In some top Australian law firms, banks and accountancy companies, they’re bringing in stylists to issue lists of fashion dos and don’ts as well as to consult with women on appropriate attire. Let’s try not to get too distracted by the fun of having a stylist for free and instead point out that again, there are no similar measures taken for men. Somewhat hilariously, the firms counteract discrimination claims by claiming they’re combatting the “casualization” of the workplace … which they attribute to Gen Y.
From Gen Y women, who are both too casual and devoid of the suggested sheer stockings in the workplace, we say this: Thanks but no thanks. We don’t want to be your scapegoats. Instead, we’ll have to lie in wait, toting our matching shoes and handbags and a liberal coating of mascara, to hit the right stage in our career to look how we want, when we want.
Apparently, that will be when we make it to senior government.