Remember the six item challenge?

In fact, when members of the LearnVest team visited the Galapagos Islands, they completed the challenge for the entirety of their trip.

But compared to a year, that’s nothing.

Malaysian fashion label We Are ULTRA is encouraging customers to wear only ten items of clothing for an entire year. They’ve created a line, called ULTRA 10, which features ten items of mix-and-match clothing, including a four-in-one coat/dress/jacket/skirt (!).

According to the label’s website, the line was created to be “a conscientious response to the overconsumption that is too often associated with fashion.” At the end of the year, you can return your pieces for upcycling and receive replacement pieces at discounted prices.

We’re all for environmentally friendly, and we love the idea of the ultimate minimalist closet. The question is, will this ten-item challenge catch on?

Image: Tree Hugger

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