We know that people love Words With Friends, but this is ridiculous.
Alec Baldwin was ejected from an American Airlines flight Tuesday night while still on the tarmac at LAX, reportedly for refusing to stop playing Zynga’s popular game on his mobile.
There are competing versions of the incident— vindictive flight attendant vs. agitated Baldwin or gentle attendant vs. explosive celebrity who threw a cabin tantrum—but one thing is for sure: Baldwin was taken off the flight and turned to Twitter to air his grievances.
While we’re reluctant to take sides in the issue (although clearly, Words With Friends is the winner), we do commend Baldwin’s strategy.
The Power of Twitter
Twitter gives the consumer incredible power when it comes to dealing with companies. Instead of waiting on hold or sending emails into a void, a quick Tweet to most companies will attract the attention of people assigned to monitor public image via Twitter and solicit a quick response.
Baldwin Trashes American’s Image
Baldwin clearly took a page from this playbook. Following the conflict, he Tweeted a series of shots at the airline, such as ““Flight attendant on American reamed me out 4 playing WORDS W FRIENDS while we sat at the gate, not moving. #nowonderamericaairisbankrupt”—a reference to the fact that American Air recently filed for Chapter 11 bankruptcy.
He posted several Words With Friends-related tweets, such as “Now, as I was kicked off this flight, the word I was playing was UNITED,” and used hashtags such as #theresalwaysunited, referring to American’s competitor.
American responded via Twitter, asking the actor to message them directly to resolve the issue. As of Wednesday morning, it appears that Baldwin’s Twitter account has been disabled, leaving it unclear as to whether he responded.
While they say any publicity is good publicity, for American Airlines, this may be the exception.
Image: Fox Business
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