We thought we had the biggest holiday shopping days clear: Black Friday, Cyber Monday, the weeks before Christmas, and the day after.
But there’s one we didn’t see coming: Christmas Day.
IBM’s Smarter Commerce unit, which tracks retail activity on over 500 websites, found that online shopping on the day itself rose 16% from last year.
They also found that when it comes to shopping, “online” no longer means “on the computer,” as purchases made from mobile devices nearly tripled since the last holiday.
But computer or not, where does spending fit in on a family holiday?
More Tech Means More Temptation
As far as we can tell, there are three factors contributing to the rise in Christmas shopping:
1. Meeting Your Present Expectations
Many retailers are closed on Christmas Day—but those are just the brick and mortar stores. Websites stay open through everything but a server glitch, so it’s the perfect opportunity to buy what you really wanted this Christmas after determining that it wasn’t under the tree. And it can even be done covertly from the couch.
2. Redefining Family Time
“Family time” has blurrier boundaries than ever before. While being in the same room with your loved ones is still a defining characteristic of many holidays, 100+ of your slightly less loved ones are waiting in the social network wings through a smartphone, tablet or computer. Checking in with your social networks and seeing what your friends got for Christmas might get you to mosey on over to the site of your favorite store and check out its sales.
3. Everyone’s Favorite Christmas Gift
IBM also found that 7% of online purchases were made from iPads, which evokes a scene repeated on many a Facebook newsfeed: unwrap new iPad, spend day exploring features, update Facebook and Twitter with exciting status about favorite new toy, test out its ability to shop. After all, now that we have an iPad, we’re going to need a case.
Image Credit: Flickr.com/sucello
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