Would You Pay For The New York Times?

Allison Kade
Posted

NYT Erects A Paywall

The media world is abuzz with news that could change the way we read, well, the news. As of last week, The New York Times has started charging for online articles. Although it’s still free to read the occasional article here and there, regular daily readers will have to start paying up once they’ve read 20 free articles per month.

A panel of experts predicts that the NYT experiment won’t even last through 2012.

Should it? The Times has given away its articles for free online for years. Would you pay for online news?

20 Articles, 4 Weeks, Lots Of Rules.

Will you soon have to have money in order to know what’s going on in the world?

The whole system is terribly complicated:

  • 20 free articles per month
  • After the 20-article limit, you can read five extra articles per day if you find them through a search engine
  • Unlimited articles if you find them all through Facebook or Twitter
  • Pricing is equally complicated: ranges from about $15 to about $35 per month
  • Online subscription is free if you subscribe to the actual paper
  • Making things even messier, NYT bills every four weeks instead of every month
  • If you sign up now, the first month is just 99 cents

Should You Jump Ship?

If you don’t want to pay, you have two options:

Would You Subscribe To Support The Cause?

The New York Times is asking itself the same question behind Hulu’s charging for TV and movies over the internet: After a while, is free content just unsustainable?

Cost-benefit aside, some people think that subscribers will pay because of the same pay-it-forward mentality that fuels support for NPR and other cultural institutions. Do you agree?

In the words of one internet commenter: “Is this going to exacerbate the already-growing information gap between different segments of the population?” In other words, will you soon have to have money in order to know what’s going on in the world?

What do you think: Would you pay for The New York Times online? Are they asking for too much?

 

Image Credit: Joe Shlabotnik/Flickr

  • Bvontobel

    I think the real reason people read the NYT, the WSJ, or the Washington Post isn’t necessarily to keep up with the daily news cycle but rather to find well-written articles on a vast array of interesting topics. With the internet and a multitude of other outlets, the news of the day is quite literally ubiquitous. As with anything in our lives, the good stuff usually costs more money and requires a little more effort on the part of the enthusiast.

  • Pfbonoff

    A disaster for the NYT.

    • http://www.smartmouthblog.com Nicole Longstreath

      Really? You don’t think their readers are loyal enough to pay the subscription?

  • J-Rock

    it’s very expensive for an organization like NYT to produce high-quality, valuable news content – and i think they do an amazing job at it! at the same time, there are so many places online to get news for free. NYT tried times select several years ago and it didn’t work. WSJ is able to charge online, but I think its a primarily business news driven model. general/world/national news can be found in so many places.

  • Heather

    Although I don’t like it (I love free information/content), if you have to pay subscription fees for the print or televised version of the newspaper/magazine/TV station, I think the provider has every right to charge fees for online access to the same content. If you pay the offline subscription fees, then you should have free access to the online content. If it’s a free print or televised source, then there should be no fees to access the online content. I subscribe to very little and am ok with limiting myself the the free content available. I myself likely wouldn’t pay to access anything beyond the free limit that NYT and others give me. However, if I really wanted the content, I would accept the need to pay the fees.

  • Candelai

    The NYT tried a similar experiment some years ago, charging for Op-Eds and special “premium” content. It didnt work. They went back to all free content. Personally, I would pay for NYT content this time around because I think they do great journalistic work. However, the price seems a bit too expensive.

  • Lolagilligan

    It’s unrealistic to think that high-quality journalism outlets (i.e., NYT, Washington Post, etc.) can keep giving away their content for free. We get what we pay for, and unless we’re satisfied with third-rate (and worse) “citizen journalists,” we should be willing to pay a realistic amount for quality.

    • http://www.smartmouthblog.com Nicole Longstreath

      You get what you pay for – absolutely right!

    • Marie

      Exactly. I have been expecting this to happen for a while, and while I would prefer not to spend the money, I will gladly pay it rather than try to get my news from lesser sources. The quality of the NYT’s reporting and writing is just too good.

    • Marie

      Exactly. I have been expecting this to happen for a while, and while I would prefer not to spend the money, I will gladly pay it rather than try to get my news from lesser sources. The quality of the NYT’s reporting and writing is just too good.

  • Ryan777

    WSJ has been doing this for years. I pay the subscription fee because I feel the value of their content is worth the cost. I think that charging readers provides an incentive for the newspaper to produce more high quality, relevant content. Besides, print newspapers have never been free, so in these modern days, why should the same content be available for free online? It’s actually never really made sense to me why online news was ever free.

  • kodemonki

    The quality of writing is far superior to my own local Freep and well worth paying for, but I can’t pay that much and wouldn’t if I could. I think $10 is more palatable, more along the lines of Hulu+ (I don’t subscribe to that either). This is interesting about free FB links, because it’s not difficult to write a script that pulls all the articles and creates links in FB.

  • HL

    When I heard there was going to be a paywall, I figured it would be something sensible and reasonable, and resigned myself to subscribing. However, when they announced the way it was going to work, I decided I was NOT going to pay for such nonsense. I won’t support their byzantine set of rules that:
    1) penalizes people who only read the site online (you HAVE to pay for smartphone access, even if you don’t use a smartphone)
    2) utilizes a monthly “click count” while not billing monthly
    3) is sneaky with respect to the amount subscribers pay — the lowest-cost option actually averages to $16.25 per month when you consider the four-week billing, even though most people are quoting $15 per month.

    I would pay up without complaining if the NYT offered a simple base rate for unlimited website access at $5-10 per month with the option to add extra devices for a set upcharge per device. For example, NYT online for $7 per month; $2 extra to add the smartphone app; $2 extra to add the tablet app; and/or $2 extra for e-reader access. Pick and choose your options for the way you, individually, want to read the news. Even better, offer a discounted annual subscription with the same a la carte structure. I’m also in favor of anything displayed on the “front page” of nytimes.com being free for everyone to read, while anything in the “sections” is behind the paywall. But the forced bundles make no sense. The monthly/four-week dichotomy makes no sense. The overall price is, frankly, much higher than I am willing to pay for the unique content the NYT offers. When they come up with a sensible rate and pricing structure, they can count me in. Until then, I’m hoarding my clicks and getting most of my news elsewhere.

    • Marie

      I wish there was just a web-only option, too. I don’t have a smartphone and it bugs me that I will have to pay for access to the NYT on a phone I do not have. My guess is that they were just trying to keep things simple, and are probably counting on everyone migrating to smartphones eventually (some faster than others).

    • Marie

      I wish there was just a web-only option, too. I don’t have a smartphone and it bugs me that I will have to pay for access to the NYT on a phone I do not have. My guess is that they were just trying to keep things simple, and are probably counting on everyone migrating to smartphones eventually (some faster than others).

  • NYkerinLA

    While I think that the pricing structure certainly needs to be rethought, I would and I did pay for the NY Times. The kind of reporting I am looking for, real investigative journalism, has to be supported through a subscriber base in my mind. Otherwise you run the risk of the advertisers or rich patrons watering down the news to suit their intentions, or suppressing it all together. For example if a large pharmaceutical company is a major advertiser, but a story uncovers that one of their medications is causing a dangerous side effect, would the paper run it or be forced to keep it under their hat? Then there are the more grey areas like political stories where it really could become anything but reporting of actual facts. It is an interesting world we live in, for sure. I love what the internet has done for helping to make information more accessible, but the people researching and writing need to be paid somehow.

  • http://www.smartmouthblog.com Nicole Longstreath

    I wonder how this affects me since I have the NYT app? Obviously, I don’t want to pay for anything I don’t have to, but I think the NYT is worth it. I could always do this the old fashioned way and have the Sunday edition delivered to my house ;)

    http://www.smartmouthblog.com

  • Adversity3

    No I definitely won’t be paying. I can get my news for free on T.V., other internet outlets and the cable I already pay for. I won’t be dishing out any more money for what I consider to be the same news everyone else is offering.

  • Whistle901

    This was the beauty of old network news before cable. Everyone who had access to a tv could get fairly unbiased news.

  • Moneysaver11

    I wish I had the money to pay for it, but alas, I won’t. I started getting online “newspaper” articles to save paper and to make it less expensive.

  • Nan

    As some have said, Content ISN’T free. It never has been.

    You could find out through word of mouth (and some blogs are often just glorified word of mouth), but as Bobby Moynihan’s “Word of Mouth Correspondent” on SNL illustrates… you’re not always going to get the facts straight. Newspapers cost money because it costs journalists to get a story. To fly to location. It costs them to pay their bills like everyone else. Writing takes time, and getting an accurate story takes money.

    I am NOT a writer. This is not an internal argument. Information has always cost money, and it’s only been the last decade that music and journalism were free. And yes, I’d love for the world to continue to provide free content, but that would require subsidies from the government or, as many have mentioned, private backers.
    I AM worried about the cost. I am -tax-bracket speaking- in the lower class. I am glad they are making an allowance for free content up to a point. But if I had the money I’d be pouring it into NPR, the NYT, and other sources of the Arts. People really expect art and information to be free and then are shocked when the news is swayed by the wealthy and the arts are a kind of profession/hobby for the trust fund kids.

  • MrsO

    The NYT is a benchmark for quality in journalism and I’m sure the paper needs funding to keep it that way. I dislike the implication that the NYT fee structure is responsible for a widening information gap. The gap existed even before the NYT started giving away its articles for free online and it still exists. Unless you are reading all your news on public computer terminals at the library, then you likely have the resources to find news elsewhere or pay for content. If you’ve got a home or work computer with internet access, a television, or a radio, you have access to information about what is going on in the world. I’ve paid for WSJ in the past and I would be willing to pay for NYT going forward. I like the idea of paying for articles beyond an initial 20. It will help you realize how much you rely on the specific information source.

    • Maherk

      Oooh, interesting. I wonder if they have free subscriptions for libraries? Probably, because most probably subscribe to the NYTimes anyway, but it’d be interesting if there was an ‘educational’ or ‘non-profit’ subscription rate.

  • Anonymous

    I’m not opposed to the idea of paying for articles online, but I don’t know that I would want to pay that much for something I *might* read. Interesting that if you find their articles through Twitter it’s free, b/c that’s typically where I find all of my news, through Twitter posts/links.

    Honestly though, the market will decide whether it’s a good idea or not. If it’s worth paying for, people will pay for it, otherwise, this will die out very quickly. There definitely IS something to be said for free content being unsustainable. I think our information boom, due to the internet, will slowly be regulated and changed. We are in a golden era when the internet is “free”. I don’t even expect that to remain so for long.

    Who is John Galt?

  • http://twitter.com/bjoycannon Joy Cannon

    $15-$35/month is way too much for online news. Most of the NYT articles I read are from links someone emails or shares on a social network anyway, so this probably won’t affect me too much. However, if I wanted to read it regularly, I wouldn’t pay more than $5/month for online access. Maybe I’m cheap, but there are just too many outlets out there and $15-$35 seems exorbitant.

  • Maddie

    I’m kind of distressed over the NY Times deciding to charge to read its online subscription. I started reading the NY Times almost obsessively my freshman year in college (blame my advisor/International Relations professor). I consider myself something of a NYT junkie, insomuch as it’s one of the first things I pull up whenever I get online, and I very much enjoy perusing it. By no means do I read everything, but I always liked the freedom to. I couldn’t tell you how many articles I read a month, sometimes it might be less than 20; and other times, way over.

    So I’m a little worried on having to keep track of how many I read, which sucks. I guess it’s nice to know that if I follow them on Facebook (which I do) more regularly, I wouldn’t have to worry about how many I’m looking at straight from their site.

    If I could afford it, I probably would subscribe to it. (Just like I would probably subscribe to Hulu and Pandora and other things) But not having the kind of cashflow that makes those things attainable kiiiiind of doesn’t allow that. :P Sure, I could find other news sources, but I read the NY Times BECAUSE it’s the NY Times; because of the high standard that it sets for jounalism. I guess when I go over 20, I’ll just have to remember to go to Facebook or the BBC. Or NPR. And I definitely think this a trend that will really impact the information gap between the population, which is really disheartening. I don’t blame NYT, because I understand where they are coming from. Buuuut, yeah. *sigh*

    Of course we all love free things, and I understand where they are coming from. First the internet was killing print, and now being free is killing the internet. Or, well. You know what I mean. :P

  • Erin D Weber

    Personally, I am happy to now have a way to financially support my consumption of the NYTimes content in the digital realm. Without subscriptions, the quality of news content would be unsustainable. (However, I also think that the NYTimes should have a free student subscription)

  • bh

    Rumors of this paywall have been floating around for years & I always said I would gladly pay for NYT. Now that the actual pricing has come out though, I wonder if I can afford it on a student budget. The NYT website says a university price is “coming soon”… Hopefully it will be more realistic for those of us living on a tight budget.

  • Schmidt Katrina

    $15-$35 is WAY too much to be paying for ONE news source subscription! Especially at a time when everyone is on a tighter budget! I don’t think people will go for it. I know I won’t. There’s lots of other ways to get the news.

    • Schmidt Katrina

      I won’t be paying for hulu either, for that matter.

  • Barbara S

    I DO pay for the New York Times – my Kindle subscription for daily delivery is 19.99 per month, not much more than what I used to pay for home Sunday ONLY delivery. I have been notified that I will be able to set up accounts at no additional charge for my computer access. I do not feel that the NYT is required to give away their content for free – I don’t work for free. Newspapers have been under assault and need to produce revenue. Having some availability of free content may encourage some to sign up for a subscription – but constant total FREE content does not lend itself to the sustainability of the medium

  • Barbara S

    I DO pay for the New York Times – my Kindle subscription for daily delivery is 19.99 per month, not much more than what I used to pay for home Sunday ONLY delivery. I have been notified that I will be able to set up accounts at no additional charge for my computer access. I do not feel that the NYT is required to give away their content for free – I don’t work for free. Newspapers have been under assault and need to produce revenue. Having some availability of free content may encourage some to sign up for a subscription – but constant total FREE content does not lend itself to the sustainability of the medium

  • Barbara S

    I DO pay for the New York Times – my Kindle subscription for daily delivery is 19.99 per month, not much more than what I used to pay for home Sunday ONLY delivery. I have been notified that I will be able to set up accounts at no additional charge for my computer access. I do not feel that the NYT is required to give away their content for free – I don’t work for free. Newspapers have been under assault and need to produce revenue. Having some availability of free content may encourage some to sign up for a subscription – but constant total FREE content does not lend itself to the sustainability of the medium

  • Barbara S

    I DO pay for the New York Times – my Kindle subscription for daily delivery is 19.99 per month, not much more than what I used to pay for home Sunday ONLY delivery. I have been notified that I will be able to set up accounts at no additional charge for my computer access. I do not feel that the NYT is required to give away their content for free – I don’t work for free. Newspapers have been under assault and need to produce revenue. Having some availability of free content may encourage some to sign up for a subscription – but constant total FREE content does not lend itself to the sustainability of the medium

  • Ahmed Ameerak

    Just remember, if you want or all digital access to the New York Times, you are better off paying for a cheaper print subscription, such as the weekender or weekday subscriptions. I can live without cable, but I can’t live without the New York Times!

  • Ahmed Ameerak

    Just remember, if you want or all digital access to the New York Times, you are better off paying for a cheaper print subscription, such as the weekender or weekday subscriptions. I can live without cable, but I can’t live without the New York Times!

  • http://twitter.com/picwishpixie Jessica Newell

    The reality is that whether its print or pixels it costs a lot of moola to run a News Media co. So if Social Media is the way things are going, I see nothing wrong for content that is worth reading. Eventually the supply of content will be too much for the demand, so the most stand out journalists will beat the competition and they will definitely want to be compensated for it.

    Nothing wrong with getting paid for your work.

    Plus, online media is pretty Green. I see that we will have both. We didn’t get rid of the radio when the TV came around… we use both.

  • http://twitter.com/picwishpixie Jessica Newell

    The reality is that whether its print or pixels it costs a lot of moola to run a News Media co. So if Social Media is the way things are going, I see nothing wrong for content that is worth reading. Eventually the supply of content will be too much for the demand, so the most stand out journalists will beat the competition and they will definitely want to be compensated for it.

    Nothing wrong with getting paid for your work.

    Plus, online media is pretty Green. I see that we will have both. We didn’t get rid of the radio when the TV came around… we use both.

  • Kate

    Paying for online news content is really no different than ponying up some quarters to get the print edition. Perhaps this is a good reality-check for everyone NOT in the publishing world that publications of any kind–print or other media–still costs money! If you want to read quality reporting, then be willing to pay for it. So many news services don’t even employ many reporters anymore (all hail the wire services) because they’ve become so cash-strapped they can’t afford the workforce.

    Thank you NYTimes!! It’s about time!

  • Kate

    Paying for online news content is really no different than ponying up some quarters to get the print edition. Perhaps this is a good reality-check for everyone NOT in the publishing world that publications of any kind–print or other media–still costs money! If you want to read quality reporting, then be willing to pay for it. So many news services don’t even employ many reporters anymore (all hail the wire services) because they’ve become so cash-strapped they can’t afford the workforce.

    Thank you NYTimes!! It’s about time!

  • Kate

    Paying for online news content is really no different than ponying up some quarters to get the print edition. Perhaps this is a good reality-check for everyone NOT in the publishing world that publications of any kind–print or other media–still costs money! If you want to read quality reporting, then be willing to pay for it. So many news services don’t even employ many reporters anymore (all hail the wire services) because they’ve become so cash-strapped they can’t afford the workforce.

    Thank you NYTimes!! It’s about time!

  • Kate

    Paying for online news content is really no different than ponying up some quarters to get the print edition. Perhaps this is a good reality-check for everyone NOT in the publishing world that publications of any kind–print or other media–still costs money! If you want to read quality reporting, then be willing to pay for it. So many news services don’t even employ many reporters anymore (all hail the wire services) because they’ve become so cash-strapped they can’t afford the workforce.

    Thank you NYTimes!! It’s about time!

  • Kate

    Paying for online news content is really no different than ponying up some quarters to get the print edition. Perhaps this is a good reality-check for everyone NOT in the publishing world that publications of any kind–print or other media–still costs money! If you want to read quality reporting, then be willing to pay for it. So many news services don’t even employ many reporters anymore (all hail the wire services) because they’ve become so cash-strapped they can’t afford the workforce.

    Thank you NYTimes!! It’s about time!

  • http://precociousprincess.tumblr.com Esther Starshine

    I’d have to say a big fat no to paying for reading my news online. First of all, when newspapers start reporting facts and stop distorting the truth, then they may actually be worth reading. And secondly, life is actually a lot more pleasant without the constant barrage of bad news, bad information and pop culture. I can find out about things in other ways.

  • http://precociousprincess.tumblr.com Esther Starshine

    I’d have to say a big fat no to paying for reading my news online. First of all, when newspapers start reporting facts and stop distorting the truth, then they may actually be worth reading. And secondly, life is actually a lot more pleasant without the constant barrage of bad news, bad information and pop culture. I can find out about things in other ways.

  • http://precociousprincess.tumblr.com Esther Starshine

    I’d have to say a big fat no to paying for reading my news online. First of all, when newspapers start reporting facts and stop distorting the truth, then they may actually be worth reading. And secondly, life is actually a lot more pleasant without the constant barrage of bad news, bad information and pop culture. I can find out about things in other ways.

  • http://precociousprincess.tumblr.com Esther Starshine

    I’d have to say a big fat no to paying for reading my news online. First of all, when newspapers start reporting facts and stop distorting the truth, then they may actually be worth reading. And secondly, life is actually a lot more pleasant without the constant barrage of bad news, bad information and pop culture. I can find out about things in other ways.

  • http://precociousprincess.tumblr.com Esther Starshine

    I’d have to say a big fat no to paying for reading my news online. First of all, when newspapers start reporting facts and stop distorting the truth, then they may actually be worth reading. And secondly, life is actually a lot more pleasant without the constant barrage of bad news, bad information and pop culture. I can find out about things in other ways.

  • Terraleighbell

    I’m not exactly clear how people think that all those quality journalists get paid in the first place. Granted there’s advertising, and the amount the reader paid was always a fraction of the actual cost. But the same people who seem to think we should have free access to whatever the hell we want also seem to dislike advertising, which makes me question whether or not they can do basic math.

  • Terraleighbell

    I’m not exactly clear how people think that all those quality journalists get paid in the first place. Granted there’s advertising, and the amount the reader paid was always a fraction of the actual cost. But the same people who seem to think we should have free access to whatever the hell we want also seem to dislike advertising, which makes me question whether or not they can do basic math.

  • Terraleighbell

    I’m not exactly clear how people think that all those quality journalists get paid in the first place. Granted there’s advertising, and the amount the reader paid was always a fraction of the actual cost. But the same people who seem to think we should have free access to whatever the hell we want also seem to dislike advertising, which makes me question whether or not they can do basic math.

  • Terraleighbell

    I’m not exactly clear how people think that all those quality journalists get paid in the first place. Granted there’s advertising, and the amount the reader paid was always a fraction of the actual cost. But the same people who seem to think we should have free access to whatever the hell we want also seem to dislike advertising, which makes me question whether or not they can do basic math.

  • Terraleighbell

    I’m not exactly clear how people think that all those quality journalists get paid in the first place. Granted there’s advertising, and the amount the reader paid was always a fraction of the actual cost. But the same people who seem to think we should have free access to whatever the hell we want also seem to dislike advertising, which makes me question whether or not they can do basic math.

  • http://profiles.google.com/brandy.n.oliver Brandy Oliver

    I don’t see anything wrong with them (or Hulu) charging for online content, but I won’t be subscribing.
    I’ve never paid for a news subscription and see no reason why I ever would need to. Of course, I couldn’t afford it, even if I wanted to, so I guess that is irrelevant.

  • http://profiles.google.com/brandy.n.oliver Brandy Oliver

    I don’t see anything wrong with them (or Hulu) charging for online content, but I won’t be subscribing.
    I’ve never paid for a news subscription and see no reason why I ever would need to. Of course, I couldn’t afford it, even if I wanted to, so I guess that is irrelevant.

  • Cybrarian_ca

    I am a librarian in NY, and while the New York Times has not yet come up with a model for institutional piecing for libraries (some of my colleagues are in discussions to try to get this), we are hopeful that eventually we will be able to offer our patrons online, remote access to the NYT, via some kind of access code, such as a library card barcode. We do this for many resources; why not the Times? Right now, my library subscribes to Lexis Nexis, which includes full text articles from the NYT, though you don’t get the Times on a daily basis, and you can’t browse easily (you have to search). By going through libraries, you get your articles without any additional charges beyond the portion of your taxes or tuition (for academic libraries) going to support libraries. Use your libraries!

  • Cybrarian_ca

    I am a librarian in NY, and while the New York Times has not yet come up with a model for institutional piecing for libraries (some of my colleagues are in discussions to try to get this), we are hopeful that eventually we will be able to offer our patrons online, remote access to the NYT, via some kind of access code, such as a library card barcode. We do this for many resources; why not the Times? Right now, my library subscribes to Lexis Nexis, which includes full text articles from the NYT, though you don’t get the Times on a daily basis, and you can’t browse easily (you have to search). By going through libraries, you get your articles without any additional charges beyond the portion of your taxes or tuition (for academic libraries) going to support libraries. Use your libraries!