The Amazon Example: Black Friday Sales Start Early And Online

Libby Kane
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Here’s the challenge: You’re a major retailer gearing up for Black Friday, the shopping day of all shopping days. You would like to get the jump on your competition by starting early, but that pesky Thanksgiving means your stores will be closed. What do you do? Hold an Amazon Black Friday.

No Need To Leave Your Couch

The thing about Amazon Black Friday (the internet is abuzz with leaked ads, sales previews, and an influx of complaints from across the pond) is that it doesn’t exactly start on Friday. In fact, it’s already begun. Exclusively-online retailers such, as well as the more traditional sort, are rolling out the sales a day early through your computer. It makes sense, when you think about it. Not only does it eliminate the whole getting-up-at-dawn-to-participate-in-a-shopping-stampede thing, but online sales that extend right through the holiday give you an excuse to duck away from the Thanksgiving table. (“Time to get your Christmas gifts!”)

Why Eat When You Can Shop?

Early deals are a tried-and-true strategy for many retailers, and they expect online success once again. From The New York Times:

Last year, $318 million was spent online on Thanksgiving, an increase of more than 10 percent from the year before, and $595 million was spent the next day, an increase of 11 percent.

Our Couch Isn’t All That Great

And sure, we like the idea of pajama-shopping—it’s right up there with pajama-blogging—but we’re also itching to use the great ideas we’ve heard over the past week. We’ve already done our homework, we’re watching our attitude, and despite the research, we don’t want to hand over gift cards when there’s so much gorgeous ribbon to be had. But to each her own, and your shopping is up to you.

Either way, keep an eye out for our soon-to-come ultimate Black Friday guide.

Tell us in the comments: Would you rather shop online or in person?

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  • PJ

    Pajamas for me, thanks!

    • Shopshop

      No way… the best part of shopping is emptying out your bags afterward.

  • Wallish

    I was sick last year on Black Friday so I was still able to take advantage of alot of sales at home in my pajamas. Not sure if I’m going to venture out this year or not. It’s an annual ritual for my mom and I to review the ads on Thanksgiving day while the turkey is cooking. Usually I don’t see much worth rushing out for.

  • Atcufrog

    Where’s my charger? The laptops about to croak. So I’m tethered to an outlet, who cares. That’s sooooo much better than battling the checkout lines, missing the humongous sale because there were only two in the whole county, searching for a parking space, you remember. Let me shop online any day. Having the delivery van pull up is as much fun as emptying the bags. Maybe I’ll go sit in the food court and people watch around Dec 21, but you won’t find me shopping there anytime during the melee.